Type of expert: Brand expertAreas of expertise: Business, Business women, Consumer, Customer Service, Digital, Expert Women
Lou Ellerton is a brand and marketing expert working with leading global and UK businesses. She’s has previously spoken on the BBC, ITV and Sky News, as well as commenting regularly for the press. She has more than 20 years’ experience in advising clients on retail, consumer behaviour and trends, innovation and other marketing strategies.
She’s passionate about brands and how they appeal to consumers and has a special interest in those that target kids and families.
Lou works at a boutique London-based consultancy, with clients including PepsiCo, Unilever, RBS and British Gas.
She’s been a keynote speaker on marketing to kids & youth, and on trends in retail and advertising.
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Brand expert woman