Areas of expertise: Expert Women
Broadcast Ready was thrilled to welcome a full house of attendees representing hundreds of companies and organisations in the UK. The audience included FTSE 100/250, NYSE listed, global PR agencies to SME’s and individual experts to an event that was the first of its kind for many to attend.
The VT (VT=video!) features some of the audience and speakers of Expert Women in their own fields of expertise including Mary Macleod Conservative MP, Jackie Long ITN Channel 4 News, Inga Thordar BBC TV News, psychologist Dr. Linda Papadopoulos and Lis Howell, co-founder of the Expert Women campaign and Director of Broadcasting at City University London.
There are ethical and measurable strategic business reasons why companies should chose and inspire more Expert Women to go on TV and radio. Just because at the moment, on average, 80% of the experts on the news are men and so this isn’t mirroring working society – but editors are extremely serious about changing this and have put new steps in place to do so. We advise companies to put forward both genders in their broadcast expert spokesperson mix – or start working up to that, as some aren’t giving their female expert talent a chance to go on air yet, or the women themselves haven’t put themselves forward.